About Us

Planets Purest Water™ (PPW) is the first company to bring atmospheric water generation technology to the U.S. domestic and international markets with mass production capabilities, high QC standards and full certifications, including ETL (Edison Testing Laboratories, exceeds all UL standards) CE, FDA, ROHS Compliant, UKAS Quality Management, ISO 9001 & 14001. PPW began R&D in the 90‘s and was filed as a U.S. California Corporation with Corporate business offices located in Cypress, California. PPW holds exclusive worldwide rights to Atmospheric Water Intellectual Property that protects the best known designs for large institutional, midsize home & office, and countertop models. Additionally, PPW holds important trade secrets (to prevent knock-off issues) that are embedded in the design of these units.

President & Founder, Mr. Robin Larson brought in new management executives in 2007. Dr. Craig Newhouse has been appointed as CEO (BA Harvard College, Ph.D. University of California, Berkeley, first in sales for Merrill Lynch) and now leads an experienced team including Shirley Morgan, COO (founder of 100 companies in Russia), Kevin Steinman (Senior Project Manager & legal affairs), and other executive team members listed below. PPW works with the Leonardo Dicaprio Foundation (see http://www.leonardodicaprio.org click “Water Planet”) and PPW is listed under solutions.

Water generated from the atmosphere is special. It contains a high concentration of oxygen that gives the water a delightful, smooth taste and significant health benefits. Atmospheric water is considered to be live water as opposed to tap and bottled water, considered in the industry as dead water. PPW views Atmospheric H20 as the only answer to ensure life for generations to come and see's our units as the next major household appliance since the microwave.

Atmospheric water is purer, tastes better, and can be produced at a lower price than bottled water and RO systems. What this means is that the PPW product can be understood and marketed as a unique form of water. As such it can justify both a premium pricing and branding that sets it apart from other commercially available bottled waters.

PPW operates with limited overhead and high caliber company executives. PPW out sources manufacturing to its partner factories in the United States and Korea. Marketing is similarly outsourced to strategic sales organizations for sales of home and office units. Large project and governmental sales are handled by an experienced corporate central staff and appropriate distributors.

Over the past four years significant engineering efforts and funding has gone into this fifth generation of units (Cloud Series™) now available to the market through PPW distributor channels. To date PPW is not aware of any other competitors that have been able to continually eliminate issues of bacterial contamination, reduce power requirements, optimize water production rates and gather appropriate product certifications. With other potential competitor companies unable to overcome their engineering and bacterial contamination PPW has a unique opportunity to not only stay the leader in the industry but to actually create its own competition by private labeling and doing OEM contracts.

With large interest already at hand PPW anticipates being the first to market with a large portfolio of high quality, robust atmospheric water generation products. Continual R&D will allow PPW distributors access to new product releases on a continual basis. Celebrity endorsements, humanitarian projects, and the rapidly expanding interest in Green technologies will magnify public awareness.

Water is one of the most essential elements needed to maintain good health and overall well being. In fact, our bodies are approximately
80 % liquid. In general, public health officials, doctors, and personal trainers emphasize the importance of drinking at least eight glasses of clean water each and every day to help regulate digestion, body temperature, restore body fluids, and to remove impurities. Clearly water is one of the most essential elements for good health.